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Panasonic to Expand LED Lighting Business in Europe
Posted on Monday, April 16, 2012

Osaka, Japan - Panasonic Corporation today announced it will launch a 40W equivalent LED lamp Clear Type in the European market from July 2012. This will mark the beginning of Panasonic's full-scale entry into the European consumer LED lamp market as the company strives to strengthen its LED lighting business globally.

Panasonic will expand its LED lighting business in Europe which includes both lamp and device businesses by leveraging the company's latest industry-leading LED lighting technology fostered through product development for the Japanese market. The company plans to significantly expand the lineup of LED lamps for consumers and businesses, as well as LED lighting devices for lighting equipment manufacturers, within the current fiscal year ending March 31, 2013 (FY2013).

Through its full-scale entry into the European market, the company aims to increase sales in the LED lighting business in the region to 15 billion yen in FY2016, almost five times the sales in FY2011. In the global total LED business, including the lighting equipment business, Panasonic targets sales of 100 billion yen in FY2013 and at least 200 billion yen in FY2016 with an aim to secure a 10% share in the global market.

Panasonic is currently participating in Light+Building 2012, the world's largest trade fair for lighting and intelligent buildings held April 15-20, 2012, in Frankfurt, Germany. LED lamps, LED lighting devices, OLED lighting devices and others are on display at the Panasonic booth.

? Deployment of LED lamps in European market

In Europe, where environment is high on the agenda, incandescent light bulbs are being phased out, which is expected to accelerate the shift to energy-efficient LED lighting in the future. Panasonic introduced a 20W equivalent LED lamp Clear Type in some European countries in July 2011. It is designed to replicate a traditional clear incandescent light bulb in size, shape, position of light source, color of light, brightness and distribution of luminous intensity. Panasonic's original light diffusion and heat radiation technologies enable it to deliver a light quality similar to that of a clear incandescent light bulb. The bulb has won acclaim and awards, including coveted international design awards in Germany.

The company has added a new LED bulb with brightness equivalent to a 40W incandescent light bulb to the lineup of the popular LED lamp Clear Type. As these bulbs are very similar to a traditional clear type light bulb in shape, consumers feel comfortable replacing existing light sources with the new technology in their homes. Panasonic plans to significantly expand the lineup of LED lamps for the European market during FY2013. The company will strengthen their sales efforts targeting consumers and businesses, such as hotels and restaurants, thereby contributing to energy saving in Europe.

? Deployment of LED lighting devices in Europe

As for LED lighting devices, the company will launch this month in Europe an easy-to-handle center-mount LED lighting module that has been well received in the Japanese lighting market for its beautiful light and shadows. Including other LED lighting devices, Panasonic will double the range of European offerings in FY2013. Panasonic will strengthen its sales to lighting equipment manufacturers in Europe through Vossloh-Schwabe Deutschland GmbH and will offer OLED lighting devices to lighting equipment manufactures in Europe.

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