Pro AV Catalog

More Information
Project List
Jupiter Systems Launches New Website For Global Market
Posted on Thursday, June 10, 2010

Capstone of Year-Long Marketing Program to Increase Value for Customers and Enhance Brand Identity

Jupiter Products Featured at InfoComm 2010, Booth N1439

LAS VEGAS, June 9-11, 2010 — Jupiter Systems, (, the industry leader in display wall technology, announced the launch of its new corporate website, designed to provide customers around the world with easy access to the information they need.  The new website is one in a series of marketing programs the company has undertaken over the past year to enhance and expand its global presence.

“Jupiter Systems made a considered decision to add customer value and brand identity by investing in new marketing, promotion and customer outreach during the economic downturn.  At a time when other companies determined to cut expenses and retrench, we decided to increase our investment in marketing and promotion.  Our goal was to strengthen our position and be fully prepared to leverage the inevitable recovery,” said Brady O. Bruce, Vice President of Marketing and Strategic Alliances at Jupiter Systems.

“We decided to invest in new programs that would expand and solidify our global footprint.  We added more tradeshows around the world.  We re-crafted our collateral and sales tools for a global audience.  We issued more software updates for existing products and launched significant new product line extensions.  As part of our long-term strategy, we anticipated that such investments in a precarious economy might yield the company’s first loss in years, and we were prepared to accept them.  Instead, we found that the investments paid off quickly.  We were still profitable at year end, with increased sales of PixelNet and an increased market share.  The new website is another step in our effort to expand and improve our brand footprint,” said Bruce.

From a design perspective Jupiter spent the last year developing a consistent Jupiter visual identity. The new website was redesigned from the ground up to balance high impact visuals with an uncluttered, easy-to-read format and consistent theme.  Information is categorized by major industries including military and intelligence, security, traffic and transportation, utilities, telecommunications, government, emergency operations centers, health care and education.

Customers can quickly and easily find information and best practices relevant to their requirements.  For example, customers can easily find information on the best way to design a control room for an intelligent traffic system, a telecom network operations center or a surveillance system, with access to videos, photos, case studies, and published articles from around the world. While today’s site is available in English, local language versions are planned for China, Europe and Latin America.

“Our goal is to provide a rich environment that enables our partners and their customers to find the information they require 24/7,” Bruce said.